Speaking at the 3rd edition of the Vodafone Powertalks held at the Kampala Serena Hotel, Allan Richardson, the Chief Executive Officer of Vodafone Uganda said there is a growing need for Ugandans to adopt online marketing and business to better compete at a global level. Uganda tourism and safari companies have already adopted online marketing and payments and results are seen already on ground.
“Businesses, particularly SMEs, typically do not have clear strategies on how to convert their online audiences into real customers and generate revenue. I would like to urge Ugandan businesses, particularly SMEs, to begin thinking about establishing online point of sales to enable their customers buy their products and services in real time,” Richardson said. “Whatever the challenges and drawbacks, today’s forward looking businesses need to adapt and establish themselves in the online market if they are to survive”.
Online payment systems provide fraud prevention solutions because they are transparent. It’s easy for someone to monitor their online transactions than cash transactions because you get SMS and e-mail alerts based on a predefined criteria,” Ndlovu said, adding that there is a growing need to introduce the youth to e-commerce transactions by introducing application based services to meet their need thus growing the adoption rate of these e-commerce platforms.
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