Dubai Tourism shows commitment to Uganda by embarking on it’s first-ever road show on the street of Kampala, casting Uganda in a light it would have taken it years to generate.

The same will also be done by 14 Dubai partners in Kenya and Tanzania.
The companies involved will not just be looking to tap into the prospects the country and the region presents but also open up to partnership with local counterparts.

Delegates will showcase the best of Dubai to further position the city as a must-visit destination for Ugandan travellers – over 38,000 of whom visited Dubai in 2015, registering a 22 per cent year-on-year increase as Dubai set to enter top ten global cities in hotel supply as it marks 100,000 rooms Depending on how the country and the region position itself to partake on this initiative, it could either turn out to be a win-win situation or otherwise.

According to the Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and 14 of its Dubai-based partners will embark on a multi-destination road show across three East African cities, starting in Kampala on 24 August.

Also encompassing tour operators, the aim of the trip is to highlight and promote the wide array of new and upcoming family attractions, experiences and hotels in Dubai that will further enhance the visitor experience.

As for the regional countries, among them Uganda, it will generate an opportunity for local operators like travel hemispheres  to meet directly with the gulf city’s

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